I am delighted to recommend Maria Alejandra Alvear Villafuerte, with whom I worked for two years as part of our international UX writing team at amma family, a global heath-tech app. Together, we created Spanish-language push notifications, onboarding journeys, product screens, and email communication for millions of users across Latin America. From the very beginning, María stood out as a creative, intuitive, and culturally sensitive writer. She quickly mastered our audience segments, tone-of-voice systems, and messaging principles – and consistently transformed them into clear, emotionally engaging, and locally relevant copy.

Whether the task required empathy, motivation, simplicity, or playfulness, María delivered messages that felt natural to users and aligned with product goals. I especially valued how effortlessly she adapted to new briefs and subtle nuances — she understood not just what to write, but why it mattered for the user experience. Her work helped strengthen our communication system and supported engagement across multiple touchpoints.

On a personal level, María is kind, easy to collaborate with, professional, and highly reliable. She communicates openly, accepts feedback constructively, and always respects deadlines — even in fast-paced, iterative cycles. María would be an asset to any product or content team that values craft, empathy, and cultural awareness, and I fully recommend her.

Alexey Mosko, Former Product Marketing & AI Content Lead @ amma