María Alvear
Bilingual Senior Content Designer (EN/ES)
I build bilingual content systems that scale across languages, teams, and complex products.
With 6+ years across fintech, healthtech, and SaaS, I lead content strategy from research to implementation — combining localization expertise and AI-supported workflows to help teams deliver clear, consistent experiences.
I bring a multi-disciplinary, multicultural approach to content design.
I build content systems that scale across languages, teams, and AI-supported workflows — blending UX research, localization strategy, and cross-functional collaboration to create product experiences that feel clear, intuitive, and human.
I specialize in bilingual content design (EN/ES), leading end-to-end strategy from research and frameworks to implementation and operations — helping teams deliver accessible, culturally resonant experiences at scale.
Companies I’ve worked with
Tools I use
How is working with me?
Learn from the experience of former colleagues
María was part of the Plata team for two years, joining the company in its early stages. During her time with us, she demonstrated strong writing skills, excelling at both creating clear, effective copy from scratch and refining existing drafts. She also adapted well to the often unstructured nature of a growing company.
I believe she would be a good fit for a role that values strong writing, adaptability, and multilingual content expertise in a dynamic environment.
Zalina Zaiteva, Head of Product @ PLATA
I am delighted to recommend Maria Alejandra Alvear Villafuerte, with whom I worked for two years as part of our international UX writing team at amma family, a global heath-tech app. Together, we created Spanish-language push notifications, onboarding journeys, product screens, and email communication for millions of users across Latin America. From the very beginning, María stood out as a creative, intuitive, and culturally sensitive writer. She quickly mastered our audience segments, tone-of-voice systems, and messaging principles – and consistently transformed them into clear, emotionally engaging, and locally relevant copy.
Whether the task required empathy, motivation, simplicity, or playfulness, María delivered messages that felt natural to users and aligned with product goals. I especially valued how effortlessly she adapted to new briefs and subtle nuances — she understood not just what to write, but why it mattered for the user experience. Her work helped strengthen our communication system and supported engagement across multiple touchpoints.
On a personal level, María is kind, easy to collaborate with, professional, and highly reliable. She communicates openly, accepts feedback constructively, and always respects deadlines — even in fast-paced, iterative cycles. María would be an asset to any product or content team that values craft, empathy, and cultural awareness, and I fully recommend her.
Alexey Mosko, Former Product Marketing & AI Content Lead @ amma
Get in touch
alejaalvear@gmail.com
Based in Nashville, TN